Tuesday, June 14, 2005

blinkx -iFilm deal


I just saw a note about the Blinx / iFilm deal. I've never really thought too much about how Blinx operates in video search. One of my favourite sayings when I'm speaking to SEO is "a picture is worth a thousand words to you and I, but zero to a search engine" - so how does Blinx do what they do?

I'll hypothesize for 2 minutes, and suggest that video feeds that carry subtitles are easy to index. There's text there from the start.

Blinx doesn't actually tell you how they do it, but you can read up a bit about their features on this blinkx page, and in their FAQ.